Cung cấp tin tức mới nhất trong lĩnh vực công nghệ

Số lượng SmartWatch bán ra của Apple trong năm 2018 chiếm 50% tổng số lượng SmartSwatch toàn cầu

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Đầu tháng này, dữ liệu từ NPD chỉ ra rằng Apple là hãng dẫn đầu trong ngành công nghiệp smartwatch. Giờ đây, Strategy Analytics đã đưa ra một báo cáo mới cung cấp thêm chi tiết về doanh số của Apple Watch và so sánh với các đối thủ khác. 

Theo dữ liệu, Apple đã xuất xưởng 9,2 triệu đơn vị Apple Watch trong quý IV năm 2018. Con số đó tăng từ 7,8 triệu trong quý 4 năm 2017. Tổng cộng, Strategy Analytics cho thấy Apple đã bán ra 22,5 triệu chiếc Apple Watch trong năm 2018. Để so sánh, con số đó tăng từ 17,7 triệu trong năm 2017. Tổng cộng, 45 triệu chiếc smartwatch đã được xuất xưởng vào năm 2018, với Apple chiếm một nửa.

Apple Watch

Con số trên đã đưa Apple lên vị trí hàng đầu trong ngành công nghiệp đồng hồ thông minh, đối thủ Fitbit đứng thứ hai ở mức 5,5 triệu chiếc được xuất xưởng trong cả năm 2018. Samsung đứng thứ ba với 5,3 triệu chiếc được xuất xưởng, tiếp theo là Garmin với 3,2 triệu chiếc.

Về mặt thị trường, Apple có một vị trí dẫn đầu với 50% thị phần của thị trường đồng hồ thông minh. Tuy nhiên, thị phần đã giảm từ 60,4% mà Apple có được vào năm 2017, cả  Samsung và Fitbit đều chiếm dần thị phần của Apple.

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